A keyword trigger starts a flow automatically when the first word of an incoming message matches one or more keywords you define (for example, starting a registration flow when a contact sends “JOIN”), with options to control matching behavior and optionally restrict the trigger by channel and/or contact groups.

A Ticket Closed trigger automatically starts a flow for a contact when an agent closes their ticket, which is useful for follow-ups and “handoff cleanup” actions like removing groups/labels or restoring normal automation—often best handled with a Background Flow to avoid interrupting any active messaging flows.