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Interactive SMS vs Bulk SMS illustrated by African health worker and villagers using mobile phones in a rural community engagement context.
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Interactive SMS vs Bulk SMS: Boosting Engagement for NGOs and Governments in Africa

October 22, 2025 Cheikh BA Comments Off on Interactive SMS vs Bulk SMS: Boosting Engagement for NGOs and Governments in Africa

SMS remains a vital communication channel for NGOs and government agencies across Africa, where mobile phones are widespread but internet access can be limited. Traditionally, outreach has relied on one-way bulk SMS blasts, mass text messages that disseminate information without expecting a reply. While these bulk SMS campaigns are great for broadcasting alerts or announcements […]

NGO staff using RapidPro platform in Africa to design SMS workflows — what is RapidPro in real action.
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What is RapidPro? A Beginner’s Guide to UNICEF’s Open-Source Messaging Platform

October 17, 2025 Cheikh BA Comments Off on What is RapidPro? A Beginner’s Guide to UNICEF’s Open-Source Messaging Platform

Imagine reaching thousands of people with life-saving information in real time, all through simple text messages or WhatsApp, and without writing a single line of code. This is the promise of RapidPro, UNICEF’s revolutionary open-source messaging platform. In many developing regions, organizations struggle to connect with communities due to limited internet access and technical resources. […]

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