Optimizing Messages: Clarity, Tone, and Tips for High Completion Rates
Strong message content improves response rates, reduces drop-offs, and protects your sender reputation—especially when you message at scale. This guide gives practical writing rules you can apply immediately in RapidPro.app, whether you’re building two-way flows, reminders, or broadcasts.
In this guide, you’ll learn how to write messages that are clear and easy to understand, action-oriented (contacts always know what to do next), useful and relevant to your audience, and safe and compliant for opt-outs and support requests.