Research/M&E

Our instantly deployable Android Relayer and diverse telephony integrations empower research organizations—from private-sector market research firms to academic institutions—to gain insights into the attitudes and behaviors of individuals across varied socio-economic backgrounds and hard-to-reach locations.

Market research firms can utilize the platform to conduct rapid SMS or IVR surveys and gather overnight ratings. Academic institutions, meanwhile, can implement extensive baseline and endline surveys, supplementing their research with longitudinal data collection via campaigns.

Regardless of the institution, study duration, or data collection mode, all information is visualized in real time within our platform—eliminating manual data entry and accelerating analysis. With our intuitive interface, researchers can design surveys and deploy them directly to participants via SMS, voice, or even Twitter.

Participant responses are captured in real time through our online dashboard, enabling research teams to instantly track patterns and trends. Results can also be exported for further analysis in statistical software such as SAS, Stata, or SPSS.

Surveys are free for participants, and our team can collaborate with mobile carriers to facilitate airtime incentives—automatically credited to participants’ phones upon starting or completing a survey. To ensure anonymity, phone numbers can be de-identified, and all data is stored on highly secure servers with restricted access.

Use Cases

• Evaluate patient outcomes—such as treatment adherence and referral pathways—by conducting mobile follow-ups.

• Gauge the feasibility, acceptability, and quality of programs and services.

• Mitigate recall and social desirability bias by delivering sensitive questions via text, a medium that may feel more private than face-to-face interaction.

With mobile phones now widespread across all continents, SMS and voice represent efficient, accessible channels for reaching diverse populations.