Targeting Recent Users: Starting Flows Only for Recently Active Contacts

Targeting recently active contacts when starting a flow helps improve delivery and engagement by excluding inactive or unreachable users. Using the Active contacts sending option in the Flow Start dialog, you can limit flow starts to contacts who have sent a message within a selected timeframe (90/180/365 days), and combine this filter with other start options for safer, more precise launches.

Quick setup checklist

Use Active contacts to start flows only for recently engaged users.

  1. Find the recent-activity option in the Flow Start dialog
  2. Enable Active contacts and choose a timeframe
  3. Understand how recent activity is determined
  4. Combine recent targeting with other sending options
1
Find the recent-activity option in the Flow Start dialog

The option to target recent users appears when you manually start a flow.

  • Open a flow
  • Click Start
  • View the Flow Start dialog

[CAPTURE: Show the Flow Start dialog with the recent-activity checkbox visible.]

2
Enable Active contacts and choose a timeframe

When the Active contacts option is enabled, the flow will start only contacts who have sent a message within a selected timeframe.

Available activity windows:

  • Last 90 days
  • Last 180 days
  • Last 365 days

[CAPTURE: Show the Active contacts checkbox with the timeframe dropdown expanded.]

Tip

This option is especially useful for broadcasts, surveys, reminders, and re-engagement flows.

3
Understand how recent activity is determined

A contact is considered active if they have:

  • Sent any message to your workspace
  • Within the selected time window

Note: Receiving messages alone does not count as activity—contacts must initiate or reply.

4
Combine recent targeting with other sending options

Targeting recent users can be combined with other flow start options, such as:

  • Skipping contacts currently in another flow
  • Excluding contacts who recently completed the same flow

The contact counter updates in real time to reflect all selected options.

[CAPTURE: Show the contact counter adjusting as options are selected.]

Common Issues

The flow starts fewer contacts than expected

Cause: Some contacts are excluded because they have not sent a message within the selected activity window.

Fix: Expand the timeframe (e.g., from 90 to 180/365 days) or remove the Active contacts filter.

A contact received messages recently but is still considered inactive

Cause: Receiving messages does not count as activity. The contact must send a message (initiate or reply) within the window.

Fix: Ask the contact to reply to any message (even a simple “OK”) to update their recent activity status.

Contacts are excluded even though they are active

Cause: Another sending option (such as skipping contacts currently in a flow) may also be enabled.

Fix: Review all selected sending options and check the contact counter preview to understand exclusions.