Campaigns
6 min read
Updated on: 08/01/2026
Quick setup checklist
Use these steps to choose the right sending option for your campaign events.
Sending options apply only when a contact is active in a flow at the exact moment a campaign event triggers.
If the contact is not in a flow, the event runs normally and no special handling is required.
Key idea
Sending options are a safety/priority rule for “contact is in a flow right now” scenarios.
If the campaign event sends a message and the contact is currently in a flow, you can choose one of three behaviors.
[CAPTURE 1: Campaign Event configuration – message sending options]
Screenshot checklist — CAPTURE 1
- Campaign Event configuration dialog
- Show: Event action set to Send a Message
- Show: Sending options visible
- Keep: Event context visible (do not crop too tightly)
Option 1: Stop the current flow and send the message
- The contact’s active flow is stopped
- The campaign message is sent immediately
Use this when: the campaign message must take priority and be delivered.
Option 2: Skip the event
- The active flow continues
- The campaign message is not sent
Use this when: you do not want to interrupt the contact’s current flow.
Option 3: Send the message anyway
- The active flow continues
- The campaign message is sent
Use this when: the message is informational and should not disrupt flow logic.
If the campaign event starts a flow, fewer options are available.
[CAPTURE 2: Campaign Event configuration – flow sending options]
Screenshot checklist — CAPTURE 2
- Campaign Event configuration dialog
- Show: Event action set to Start a Flow
- Show: Flow-specific sending options
- Avoid: Real flow names if sensitive
Option 1: Stop the current flow and start the new flow
- The active flow is stopped
- The campaign event starts the new flow
Use this when: the campaign flow must take priority over any existing interaction.
Option 2: Skip the event
- The active flow continues
- The campaign flow is not started
Use this when: the campaign flow is optional and should not interrupt ongoing conversations.
Use this quick comparison to confirm the behavior you want.
Event type → option → result
- Message → Stop & send → Flow stops, message sent
- Message → Skip → Flow continues, message not sent
- Message → Send anyway → Flow continues, message sent
- Flow → Stop & start → Flow stops, new flow starts
- Flow → Skip → Flow continues, new flow not started
[CAPTURE 3: Campaign Event summary with selected sending option]
Screenshot checklist — CAPTURE 3
- Campaign events list or detail view
- Show: Event with sending option visible or implied
- Keep: Clean, readable layout
Common issues
My campaign message interrupted a flow unexpectedly
Cause: The event was set to stop the current flow.
Fix: Edit the campaign event and choose Skip or Send the message anyway.
A campaign event did not run
Possible cause: The event was set to skip and the contact was in a flow at trigger time.
Fix: Review the sending option and adjust if interruption is acceptable.
I don’t see all sending options
Explanation: Available options depend on whether the event sends a message or starts a flow.
Fix: Confirm the event action type (Send a Message vs Start a Flow), then re-check the options.
