Flow Labels: Organizing Your Flows

Labels help you keep large workspaces tidy by grouping related flows (by project, campaign, or purpose). By applying the same label to multiple flows, you can quickly filter the Flows list, separate test flows from production, and help teammates find the right flows faster.

Quick setup checklist

Use labels to group related flows so you can filter and manage them faster as your workspace grows.

  1. Select the flows to label
  2. Open the label menu
  3. Apply an existing label or create a new one
  4. Understand how labels work
1
Select the flows to label

  1. Navigate to the Flows tab
  2. Check the boxes next to the flows you want to organize

[CAPTURE: Show the Flows list with multiple flows selected using checkboxes.]

2
Open the label menu

  1. Click the Label button at the top of the flows list
  2. Review the list of existing labels, or choose the option to create a new label

[CAPTURE: Show the Label button highlighted at the top of the flows list.]

3
Apply an existing label or create a new one

You can now:

  • Select an existing label to apply it to the selected flows
  • Create a new label and apply it immediately

When creating a new label:

  • Enter a clear, descriptive name
  • Apply it to all currently selected flows

[CAPTURE: Show the label dropdown with existing labels and the “Add new label” option.]

Note: Labels can be reused across any number of flows.

4
Understand how labels work

  • A flow can have multiple labels
  • Labels do not affect flow behavior or sending
  • Labels are used only for organization and filtering

Important: Removing a label does not delete or modify the flow.

Tip: Use labels to separate test and production flows, or to group flows by program/campaign.

Common Issues

I don’t see the Label button

Cause: No flows are selected, or you are not viewing the flows list page.

Fix: Go to Flows, select at least one flow using the checkbox, then look for the Label button at the top.

The label didn’t apply to all flows

Cause: Some flows were not selected before applying the label.

Fix: Re-select the missing flows, open the label menu again, and apply the same label.

I removed a label and thought the flow was deleted

Explanation: Labels are only for organization and filtering.

Result: The flow is unchanged; only the label assignment was removed. Search the flow by name to confirm it still exists.