Why Perform Usability Testing? Now that you have selected the ideal flow, conducting a usability test can help ensure it delivers a positive experience for your contacts. Usability testing encourages a focus on the user experience by evaluating ease of use and learnability. This step is crucial—it allows you to create the most favorable impression […]
Conducting a Pilot Test
After testing your flows in the simulator, the next recommended phase is the pilot test. A pilot test serves as an initial trial—a small-scale implementation of your broader project—and represents a critical stage in validating your SMS program. Your program functions as an automated system involving multiple elements (contacts, devices, carriers, channels, and flows), and […]
Best Practices: Testing your Flows before Launching
While the simulator is a valuable tool for testing a flow during its construction, conducting a real-world test before launch remains irreplaceable. Performing live tests using actual phone numbers or social media channels helps you prevent a range of common issues, including errors in message content, flaws in flow logic, undelivered messages, channel connectivity problems, […]
Troubleshooting Delivery Errors
This guide is designed to assist you in diagnosing and resolving SMS message delivery failures. The potential causes vary depending on the specific channel in use. Twilio Channels When a message fails to send through a Twilio channel, the issue may correspond to one of these specific sending errors. Note: In the vast majority of cases, […]
A/B Testing your Flows
The platform features a Split Randomly action, which directs contacts down evenly distributed, randomized pathways. This function is ideal for evaluating the performance of different flow segments. Furthermore, a built-in simulator is accessible directly within the flow builder, enabling you to test logic during the construction phase. Externally, we advise sending actual messages to gauge flow performance and to […]
Why Didn’t My Message Send?
At times, a message may fail to send or be delivered to a contact. In such instances, you can investigate the precise cause by reviewing the message log. These logs can be accessed directly on the platform by selecting the red document icon next to the relevant message within the contact’s history. The log displays […]
Twilio Trial Numbers
While Twilio provides a trial number for users to explore its platform, this number has restricted functionality and is inadequate for comprehensive testing. To successfully send and receive messages, it is necessary to acquire a dedicated Twilio number. Instructions for purchasing and configuring a Twilio number can be found here. For those wishing to evaluate […]
Tracking and Managing Opt-Outs
It is recommended to inform your contacts that they can unsubscribe at any time. The following outlines how to monitor and manage these opt-out requests: Using an SMS gateway Rapidpro automatically blocks contacts (preventing them from receiving replies) if they send messages containing any of these keywords: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT. To […]