A pilot test is the first real-world trial of your SMS (or multi-channel) program before full deployment. After validating logic in the simulator, the pilot helps confirm that contacts, phones, carriers, channels, and flows all work together under real conditions.
In this guide, you’ll learn why pilots matter, what you need to run one, what to observe (clarity, timing, sorting into groups, “other” responses, opt-outs), and how to decide whether you’re ready to scale. Pilots also help your team practice facilitation and improve your evaluation approach before going bigger.


