Creating a Campaign: Defining the Name and Single Target Group

A campaign allows you to send messages or start flows for contacts relative to a date, but only for contacts belonging to one specific contact group. Each campaign has a name, operates on one contact group, and contains one or more campaign events. This guide explains how to create a campaign and prepare it for adding events.

Quick setup checklist

Use these steps to create a new campaign, assign its single target group, and confirm what to do next before it can send anything.

  1. Open the Campaigns section
  2. Start a new campaign
  3. Name the campaign and select a group
  4. Understand what happens after creation
  5. Troubleshoot common issues
Step 1
Open the Campaigns section

From the main navigation, click Campaigns. You will see a list of existing campaigns.

[CAPTURE 1: Campaigns list page]

Screenshot checklist — CAPTURE 1

  • Navigate to Campaigns in the main menu
  • Show: Page title “Campaigns”
  • Show: Campaigns list or table
  • Show: Campaign status column (Active / Archived), if visible
  • Keep: Main navigation visible
  • Avoid: Sensitive campaign names (blur if needed)
Step 2
Start a new campaign

Click New Campaign at the top-left of the page.

[CAPTURE 2: New Campaign button]

Screenshot checklist — CAPTURE 2

  • Campaigns list page
  • Show: New Campaign button clearly visible
  • Keep: Page title visible
  • Avoid: Cropping too tightly around the button
Step 3
Name the campaign and select a group

In the campaign creation form:

  • Enter a campaign name
  • Select the contact group the campaign will operate on
  • Confirm or save to create the campaign

[CAPTURE 3: New campaign creation form]

Screenshot checklist — CAPTURE 3

  • Show: Campaign name input field
  • Show: Group selection dropdown
  • Show: Save / Create button
  • Use: Generic example campaign name (e.g. “Appointment Reminders”)
  • Use: Non-sensitive group name (e.g. “Patients”)
  • Avoid: Real contact or program names

Important

A campaign can only operate on one group. To target another group, you must create a separate campaign.

Step 4
Understand what happens after creation

Once created, the campaign itself does not send anything yet. At this stage:

  • The campaign exists
  • No messages or flows will run
  • You must add campaign events to define what happens and when

Proceed to Adding a Campaign Event to complete the setup.

Common issues

I don’t see the group I want to select

Possible cause: The group has not been created yet.

Fix: Create the contact group first, then return to create the campaign.

I want to use multiple groups in one campaign

Explanation: A campaign can only operate on one group.

Fix: Create separate campaigns for each group.

My campaign is not sending any messages

Possible cause: No campaign events have been added.

Fix: Add and activate at least one campaign event.