Contacts

Utilizing the ‘Last Seen On’ Contact Field

July 22, 2025 Comments Off on Utilizing the ‘Last Seen On’ Contact Field

The ‘Last Seen On’ field enables you to identify contacts based on their most recent interaction date, providing valuable insights for engagement management and database maintenance. This functionality helps you pinpoint inactive contacts for either re-engagement campaigns or systematic removal from your database.

Advanced Search Capabilities

 

Utilize these search operators to filter contacts by interaction recency:

  • Exact Date Matching: last_seen_on = "2023-11-15"

  • Recent Interactions: last_seen_on > "2023-10-01" (contacts seen after specified date)

  • Historical Interactions: last_seen_on < "2023-06-01" (contacts seen before specified date)

  • Date Range Filtering: last_seen_on >= "2023-01-01" AND last_seen_on <= "2023-03-31"

  • Exclusion Filtering: last_seen_on != "2023-09-15"

  • Multiple Date Selection: last_seen_on = "2023-08-01" OR last_seen_on = "2023-09-01"

 

Smart Group Implementation

After executing your search:

  • Select Create smart group to generate a targeted contact segment

  • Assign descriptive naming (e.g., “Dormant – 6+ Months”)

  • Utilize this group for either re-engagement messaging or bulk removal procedures

Campaign Integration Strategy

The field enables automated re-engagement through campaign workflows:

  • Create time-based triggers relative to last interaction dates

  • Example: Initiate follow-up messages 90 days after last contact

  • This approach eliminates manual searching and group management requirements

Strategic Applications

  • Re-engagement Initiatives: Identify and message inactive contacts with targeted communications

  • Database Optimization: Systematically remove contacts exceeding specified inactivity thresholds

  • Performance Analytics: Track and analyze engagement patterns over time

  • Resource Allocation: Focus outreach efforts on actively engaged audience segments

This functionality supports both relationship maintenance through strategic re-engagement and database hygiene through systematic management of inactive contacts.

For additional implementation guidance, please contact our support team through the widget interface.