Use a ‘Split Randomly’ Action to Create Evenly-Distributed Buckets

The Split Randomly action enables you to distribute contacts through evenly distributed branches within your flow in a randomized manner.

In the following example, contacts entering the flow are immediately divided into two distinct groups labeled “A Flow” and “B Flow”:

While our example concludes at this point, you could subsequently initiate these contacts in different flows or incorporate various other actions or Split Actions.

This feature is particularly valuable for conducting randomized branching in scenarios such as A/B testing. For additional details on A/B testing methodologies, please consult this guide.