Split by Contact Field

This action serves to verify whether specific contact fields have been populated, eliminating the need to repeatedly request the same information from contacts while ensuring incomplete fields get updated.

In the following example, we check whether a contact’s name already exists in their profile. If the name is present, the contact proceeds through the Has Name pathway. If the Name field is empty, the system will prompt them to provide their name, and we will use an Update the Contact action to save this information to their profile.

Below is the configuration of our Split by Contact Field action:

We selected the Name field from the dropdown menu of existing contact fields and applied the has some text response rule. This ensures contacts with existing data in this field are directed through the Has Name branch of our flow.

When the field is empty, contacts are routed through the Other category and prompted to provide their name, as illustrated in the example above.