In 2016, Facebook introduced the Messenger Platform, enabling developers to interact with more than 900 million monthly Facebook Messenger users through any Facebook Page (representing a brand, enterprise, or initiative). In response, we launched a Facebook Messenger channel that enables you to utilize our intuitive, visual drag-and-drop interface to create and manage your own Messenger channel. Develop a single bot, and your service becomes accessible on every platform supporting Messenger, including iOS, Android, and web browsers.

The Messenger channel offers equivalent functionality to any application built on our platform, such as weather and traffic alerts, transaction receipts, delivery updates, and automated real-time messaging. These interactions are relevant, efficient, and engaging.

Facebook is dedicated to fostering business-customer exchanges that deliver significant benefits to both parties—an objective that resonates with our own mission.

We have consistently supported SMS and voice (IVR) systems, which remain some of the most powerful communication tools in today’s mobile-dominated environment. However, web-based chat platforms represent the next phase in mobile communication evolution, and we are optimistic about their potential. Refer to this guide to submit a Messenger bot for approval and integrate it with your Rapidpro App account.