Flow Types

Our platform offers four distinct types of flows, which are provided based on the capabilities of the channel linked to your account. Messaging flows are designed for SMS and social media channels, whereas Phone Call flows, also known as Interactive Voice Response (IVR), feature a different structure. Background flows enable you to execute actions without disrupting an ongoing Messaging flow.

The flow type is selected during the creation process:

Messaging

Messaging serves as the default flow type, as all channel types inherently support text-based messaging. These flows can be deployed via an Android channel, a virtual number, or a social media platform such as Telegram.

Phone Call

Should a voice-enabled channel be connected to your account (e.g., a voice-enabled virtual number acquired from Twilio), the option to create an Interactive Voice Response (IVR) flow will appear within the “Create Flow” dialog. IVR flows allow the application of flow logic to voice messages delivered through phone calls. Refer to our dedicated IVR section for further details.

Background

Contacts may only participate in one Messaging flow at a time. However, for scenarios requiring the execution of actions that do not necessitate contact feedback, a Background flow may be used.

This type of flow is particularly useful when supplementary actions need to be performed on a contact or group without interfering with any active flows.