Adding a Topic to your Facebook Messenger Flow

Meta has revised its messaging policies for Facebook Messenger, now permitting the use of opt-ins instead of requiring a designated topic for each flow you distribute. This opt-in approach is significantly more user-friendly, enabling your contacts to subscribe once to receive specific types of messages.

Within a flow, you can employ the ‘Request Opt-in’ action to present the opt-in prompt to your contacts.

This is how the prompt appears to the contact within the Messenger application:

Continue reading to gain a deeper understanding of configuring your Facebook opt-in and opt-out triggers, as well as utilizing Facebook opt-ins for broadcasting messages.