Organizations running national health or election outreach campaigns need to send millions of SMS/WhatsApp messages reliably. Without proper infrastructure, a massive campaign can overwhelm servers, slow delivery, or even crash. RapidPro, UNICEF’s open-source messaging platform, is designed for scaling high-volume deployments. By using cloud auto-scaling, load balancing, and optimized message workflows, RapidPro can handle spikes […]
RapidPro Integration API: Connect Messaging to CRM, DHIS2, and More
In many organizations, data lives in silos: contact lists in a CRM, health metrics in DHIS2, surveys in Excel or field apps, all disconnected from messaging tools. This fragmentation forces IT teams to juggle imports, exports, and manual updates. RapidPro integration API solves this pain point by tying it all together. With RapidPro’s RESTful API […]
RapidPro Quick Deployment: Launch Your Communication Platform in Under 24 Hours
Rapid change demands rapid action. Imagine a humanitarian NGO facing a sudden disease outbreak or a government agency needing to roll out an urgent SMS campaign to thousands of citizens overnight. In such scenarios, delays in setting up communication systems can cost lives and derail missions. Traditionally, deploying a robust platform like RapidPro might take […]
Interactive SMS vs Bulk SMS: Boosting Engagement for NGOs and Governments in Africa
SMS remains a vital communication channel for NGOs and government agencies across Africa, where mobile phones are widespread but internet access can be limited. Traditionally, outreach has relied on one-way bulk SMS blasts, mass text messages that disseminate information without expecting a reply. While these bulk SMS campaigns are great for broadcasting alerts or announcements […]
What is RapidPro? A Beginner’s Guide to UNICEF’s Open-Source Messaging Platform
Imagine reaching thousands of people with life-saving information in real time, all through simple text messages or WhatsApp, and without writing a single line of code. This is the promise of RapidPro, UNICEF’s revolutionary open-source messaging platform. In many developing regions, organizations struggle to connect with communities due to limited internet access and technical resources. […]





